Good Morning
2017
animated video, 05’46”
Good Morning is an animated film in progress, with new footage constantly added to it. Coffee – a beverage with a strong emotional and visual identity attached to it – is the central reference. A well recognized commercial branding of coffee as a consumer good is present and recognisable in practically all parts of the world.
“Coffee break” and “meeting for coffee” work as a metaphor of superficial relationships in an overworked contemporary society, always in a rush. Coffee, a socially accepted drug, becomes a symbol of consumer lifestyle detached from the reality.